SUSTENTABILIDAD

En CCU la Sustentabilidad constituye uno de los tres pilares estratégicos de la compañía, junto con Rentabilidad y Crecimiento. En conjunto, componen la hoja de ruta para plasmar el Ser CCU y su Propósito: “Nos apasiona crear experiencias para compartir juntos un mejor vivir”.

El compromiso de CCU integra los desafíos de un desempeño económico, ambiental y social, los cuales están al centro de su actividad. Asimismo, busca asegurar su valor a largo plazo, teniendo en consideración el bienestar actual y futuro de todas las personas con las que interactúa, el cuidado del medio ambiente y el desarrollo de sus marcas.

La compañía formaliza sus objetivos estratégicos a través de su Modelo de Gestión Sustentabilidad CCU compuesto por tres ejes: “Personas que nos mueven”; “Planeta por el que velamos” y “Marcas que nos inspiran”.
Lo anterior en línea con las mejores prácticas de la industria a nivel mundial y con los estándares internacionales, entre ellos, los Objetivos de Desarrollo Sostenible (ODS) de las Naciones Unidas.
CCU cuenta con un Comité de Sustentabilidad, presidido por la Gerencia de Asuntos Corporativos y Sustentabilidad, es el órgano de gobernanza que dirige y articula transversalmente todas las iniciativas del Modelo de Gestión Sustentabilidad CCU. Además, analiza situaciones coyunturales y monitorea nuevas regulaciones de la industria.

También, cuenta con 10 subcomités, los que realizan el seguimiento y mejora continua a cada eje del Modelo de Gestión Sustentabilidad CCU, sus integrantes son especialistas en cada materia a abordar considerando las mejores prácticas.

El desempeño de la compañía en los ámbitos económico, ambiental y social es destacado por diversas instituciones internacionales, siendo parte del Dow Jones Sustainability MILA Pacific Alliance Index, del Dow Jones Sustainability Index de Chile y del FTSE4Good Index Series Status.

CCU · VISIÓN MEDIOAMBIENTAL 2030

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PROMOVEMOS EL CONSUMO RESPONSABLE
DE ALCOHOL

Para CCU el consumo Responsable de Alcohol es compatible con un estilo de vida saludable y perjudicial si se hace en exceso. Trabajamos para promover el Consumo Responsable de Alcohol a través de una estrategia 360°, con   acciones para educar e informar a todos los actores de la sociedad. 

Los ámbitos en que se apalanca este Programa son la prevención del consumo de alcohol en menores de edad, la educación en el consumo responsable de alcohol y la promoción de la seguridad vial  
Con información transparente, campañas de nuestras marcas, e iniciativas junto a ONG´s, creemos que promover y educar en una cultura de Consumo Responsable de Alcohol representa una contribución concreta a la comunidad, entregando mensajes en positivos, de manera clara y propositiva sobre sus productos y de cómo consumirlos en forma correcta y consciente.
Promoción del consumo
Responsable de Alcohol 360°
  • Autoridades y organizaciones sociedad civil
  • Comercio
  • Comunidad
  • Trabajadores
  • Consumidores
  • Proveedores

2018. CCU S.A. TODOS LOS DERECHOS RESERVADOS. “CCU” ES UNA MARCA REGISTRADA DE CCU.

Edison 2669, Piso 1, Martinez (1640) San Isidro, BUENOS AIRES, ARGENTINA. 0800-888-2427 contacto@ccu.com.ar